Finance and credit leads for car dealers, qualified faster

Why finance buyers need a different approach

• Buyers shop by monthly payment. In the US, Experian reports that the average new-vehicle loan reached $43,925, at $770 a month, and the average used-vehicle loan $27,070, at $531 a month, in the first quarter of 2026 (Experian).
• Credit scores vary widely. In Canada, credit scores usually range from 300 to 900 (Financial Consumer Agency of Canada). Buyers with lower scores still buy, often from the dealer who answers first and treats them with respect.
• Credit ads have rules. In Ontario, it's misleading to advertise that "financing is available" if the dealer can't provide or arrange it, and an ad that shows a rate or payment needs the full credit disclosure (OMVIC). In Quebec, an ad can only mention that credit is available, in the way the regulation sets out, and can't urge buyers to buy on credit (Consumer Protection Act, s. 244 and s. 245).

What we do for finance leads

• Ads built for finance buyers. Facebook, Instagram, Google and TikTok campaigns that reach buyers who need financing, written to your province's or state's credit advertising rules. We never promise approval.
• Marketplace buyers too. Many Marketplace conversations come down to "Do you finance?". DriveGood AI spots those buyers and marks them as finance leads.
• Qualified in minutes. DriveGood AI asks the first questions your finance manager would ask: budget, monthly payment, down payment, trade-in and when they want to buy.
• Straight to your DMS. Each finance lead lands in your DMS with the vehicle, the answers and the whole conversation.
• Connected to your lenders. The Drive Good platform includes an F&I platform and finance broker integrations.
• Follow-up that doesn't stop. Email and text follow-ups for buyers who go quiet while they gather their documents.