Car dealer marketing in Florida

What's different about marketing vehicles in Florida

• The advertised price includes the fees. Florida law requires a vehicle's advertised price to include all fees or charges the customer must pay, such as freight or destination and dealer preparation charges. State and local taxes, tags, registration and title fees can be left out (Florida Statutes, section 501.976). We write every listing and ad that way.
• A bilingual market. About one Floridian in three speaks a language other than English at home, and about 73% of them speak Spanish (USAFacts, 2024 Census data). We run your ads, listings and website in English and Spanish.
• Hurricane season. It runs from June 1 to November 30 (National Hurricane Center), and the state urges buyers to check title brands and vehicle history for flood damage before they buy (FLHSMV). Showing the vehicle history up front earns their trust.

What we do for Florida dealers

• Facebook Marketplace done for you, shared in 20 local Florida groups, with video
• Facebook, Instagram, Google and TikTok ads in English and Spanish, with the fees included in the price
• Google vehicle ads and Google reviews
• A fast, SEO and AI-ready website connected to your DMS, in English and Spanish
• DriveGood AI answering your buyers right away in English and Spanish, day or night, and every lead saved in your DMS

Cities we serve

Miami and Miami-Dade, Fort Lauderdale and Broward, West Palm Beach, Orlando, Tampa and St. Petersburg, Jacksonville, Fort Myers and Naples, Sarasota, Tallahassee, Pensacola and everywhere else in Florida.

350+ dealers trust Drive Good

350+ dealers · 250,000+ vehicles marketed · 1,250,000+ leads generated