How to get more car dealer leads: 15 ways that work

Be where buyers look

1. Facebook Marketplace. Complete listings with the real price, mileage and full photos. Guide: How to sell cars on Facebook Marketplace
2. Local Facebook groups. Share each vehicle in local buy-and-sell and car groups, within their rules.
3. Meta's Automotive Inventory Ads. Each vehicle with its photo and price, shown to people shopping for one (Meta).
4. Google Business Profile and reviews. Buyers check your rating before they call. Reply to every review.
5. Google vehicle ads. Your cars and pickups with photo, price and mileage in Google results, available in Canada and the US (Google). Guide: Google vehicle ads for car dealers
6. TikTok vehicle ads. TikTok cites GWI data that 37% of its users are in the market for a vehicle (TikTok).

Turn visits into leads

7. A fast website with a contact button on every vehicle. Google vehicle ads send shoppers to your vehicle pages, so those pages must load fast and convert.
8. Window stickers with a QR code. Lot visitors after hours scan and land on the vehicle's page.
9. Video walkarounds. Video answers condition questions before the buyer asks. Read: How to film a car walkaround video with your phone
10. The same real price everywhere. Marketplace, website and ads should never disagree.

Don't lose the leads you already get

11. Answer in minutes. Automatic replies and DriveGood AI handle the first message day or night. Read: "Is this still available?" How car dealers should answer Marketplace messages
12. Keep every lead in one place. Marketplace, ads, TikTok and website leads in the same list in your DMS.
13. Follow up by text and email. Many buyers decide after the second or third contact.
14. Speak your buyers' language. Ads and replies in English, French or Spanish.
15. Measure cost per lead and cost per sale. Cut what doesn't sell; double what does.

Or let Drive Good do it

Drive Good runs all 15 for you, powered by DriveGood AI. Book a demo →