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Frequently asked questions

Everything dealers ask us about Facebook Marketplace, DriveGood AI, advertising, websites and getting started. Can't find your answer? Ask us on WhatsApp or book a demo.

01

About Drive Good

What is Drive Good?
Drive Good is the AI-powered marketing agency for vehicle dealers in the US and Canada. We run your marketing on Facebook Marketplace, Facebook groups, Instagram, TikTok, Google and your website, powered by DriveGood AI.
How does Drive Good work?
We're a one-stop shop for your dealership's digital marketing: your website, a DMS (dealer management system) that syndicates your vehicles to CarGurus, Kijiji, AutoTrader and Facebook Marketplace, and the management of all your ads. Our advanced DriveGood AI optimizes your vehicle listings, qualifies your car-buyer and finance leads faster, and replies to every message and request, so your team spends its time with serious buyers. All of it comes in one package, with no setup fees.
Who do you work with?
Used and independent dealers, franchise dealers, RV and powersports dealers, and dealers of boats, trucks, commercial vehicles and parts. Who we serve →
How many dealers work with Drive Good?
More than 350 dealers. Together we've marketed more than 250,000 vehicles and generated more than 1,250,000 leads.
Where is Drive Good based?
Our office is in Laval, Quebec. We work with dealers across Canada and the US, and meet dealers in person across Quebec and Ontario.
Which languages do you work in?
English, French and Spanish. Your ads, listings and website can be in any of the three, and DriveGood AI answers your buyers in all three.
Do I need to sign a long-term contract?
No. Drive Good works with no long-term contract.
Do you sell your services separately?
No. Drive Good is one package with everything included: Facebook Marketplace, DriveGood AI, ads on Facebook, Instagram, Google and TikTok, Google vehicle ads, reputation management, your website and the DMS. There are no setup fees and no long-term contract. How Drive Good is different →
02

Facebook Marketplace and Facebook groups

Can a dealership sell vehicles on Facebook Marketplace?
Yes. Since January 30, 2023, dealership business Pages can't create vehicle listings on Marketplace, but vehicles can still be listed and dealers can still advertise. Drive Good runs your Marketplace presence for you. Read the rules →
Which vehicles do you put on Marketplace?
The vehicles you want to sell, each with the real price, the exact mileage, real photos, a video and its own description written by DriveGood AI.
How many Facebook groups do you share in?
20 per vehicle, chosen for your area.
Do you renew and update my listings?
Yes. We renew your vehicles so they keep showing up, update the price when it changes and remove a vehicle when it sells.
Why do Marketplace listings get removed?
Most removals come from posting too fast or too repetitively, sharing one account, and listings that don't match the vehicle. We keep every listing accurate and unique. Why listings get removed →
Who answers the messages from Marketplace?
Automatic replies and DriveGood AI answer right away, day and night, and every lead is saved in your DMS so your team can follow up.
03

DriveGood AI

What is DriveGood AI?
It's Drive Good's own AI, built only for vehicle dealers. It writes vehicle descriptions, answers and qualifies buyers in Messenger, books test drives, follows up every lead, replies to Google reviews and creates vehicle videos. Meet DriveGood AI →
Do I have to log into DriveGood AI?
No. It works in the background inside everything we run for you. You see the results: leads in your DMS, booked test drives and reports on what sells.
Which languages does DriveGood AI speak?
English, French and Spanish, in the buyer's language.
Does DriveGood AI negotiate prices?
No. It never negotiates a price and never shares private information. Prices and promises stay with your team.
Does it replace my salespeople?
No. It handles first replies and repetitive work, so your salespeople spend their time with serious buyers.
Can I see what it says to my buyers?
Yes. Every conversation is saved with the lead in your DMS.
What does "qualify a buyer" mean?
DriveGood AI asks the questions your salespeople would ask first: trade-in, financing, budget and timing. The lead reaches your team with those answers.
04

Advertising, TikTok and Google

Which ads do you run?
Facebook and Instagram campaigns, Meta's Automotive Inventory Ads, TikTok ads and Google vehicle ads, all built around your vehicles. Dealer advertising →
How much should my dealership spend on ads?
It depends on your market, your vehicles and your goals. We recommend a starting budget during the demo, based on your numbers.
Do the ads update when my prices change?
Yes. Your ads use the same vehicle details as your DMS.
Do I have to film videos for TikTok?
No. DriveGood AI creates videos of your vehicles, and you can add your own whenever you want. TikTok ads for car dealers →
Do Google vehicle ads work in Canada?
Yes. Google vehicle ads run in Canada and the US for cars and pickups. Motorcycles, boats and commercial vehicles aren't allowed. Google vehicle ads guide →
Do you answer my Google reviews?
Yes. DriveGood AI replies to every Google review in your dealership's voice, calmly and professionally, even the negative ones.
Can you remove bad reviews?
Only reviews that break Google's policies, such as fake reviews, spam or conflicts of interest. We report those and follow up, and we answer honest reviews well. See reputation management →
05

Websites, platform and leads

Where do my leads go?
Straight to your DMS or CRM, or to the Drive Good platform. Marketplace, ads, TikTok, website and chat leads all land in the same list.
Can I keep my current DMS or CRM?
Yes. Your leads can go to your own DMS or CRM, or you can use the Drive Good platform.
Do you build dealer websites?
Yes: fast, secure websites connected to your DMS, in English, French or Spanish. Dealer websites →
Is there a mobile app?
Yes, for Android and iOS.
Can I connect other software?
Yes, through the Drive Good API.
Will I see what's working?
Yes. You see which vehicles and which channels bring leads and sales, so the budget goes where it sells.
06

The demo and getting started

How does the demo work?
Pick a day and time on the form, and we call you: 20 minutes, with your own vehicles. Book a demo →
When are demo calls?
Monday to Friday, 10:00 a.m. to 4:30 p.m. Eastern Time, from the next working day.
How much does Drive Good cost?
Every dealership is different, so we build your plan around your vehicles, your market and your goals. You get your numbers during the demo.
What do I need to get started?
Access to your Facebook page and your vehicles, from your DMS or your website. We handle the rest.
Can we do the demo in French or Spanish?
Yes. Choose your language on the form.
I'm already a client. How do I get help?
Log in to your account or message us on WhatsApp. Our team replies the same business day, Monday to Friday.

Ready to get more leads?

Book a 20-minute demo with your own vehicles. Pick a time, and we call you. No long-term contract.

Reach us your way

DriveGood AI answers right away. Our team replies the same business day, Monday to Friday.