Car dealer marketing agency in Quebec, in French and English

What's different about marketing vehicles in Quebec

• French first. Businesses in Quebec must make their websites and online commercial documents available in French; another language is allowed when a French version of comparable quality exists (Éducaloi). Ads must generally be in French too: another language can appear only if the French is markedly predominant, which means at least twice the space. And when a buyer comments in French on your social media, the reply has to be in French (Éducaloi). Every listing, ad and reply we write for Quebec starts in French, with English where you want it.
• One price, all included. For a used vehicle, the advertised price must include fees such as administration and inspection; only taxes like QST and GST can be left out, and the price can't be raised unless the buyer adds products or services (Office de la protection du consommateur). New vehicles follow the same idea, with transport, preparation, delivery and administration fees included (OPC). We show the same price on Marketplace, your website and your ads.
• Winter tires. They're mandatory from December 1 to March 15 on vehicles registered in Quebec (SAAQ). Fall is the moment to push AWD, 4x4 and vehicles sold with winter tires.

What we do for Quebec dealers

• Facebook Marketplace in French, shared in 20 local Quebec groups, with video
• Facebook, Instagram, Google and TikTok ads in French, and in English for anglophone buyers
• Google reviews answered in the language they were written in
• Your vehicles sent from your DMS to AutoHebdo, AutoTrader, Kijiji, CarGurus and Facebook Marketplace, always up to date
• A bilingual website connected to your DMS
• DriveGood AI answering in French and English, day or night

Independent, franchise or RV dealer: what changes

• Independent and used dealers. You compete with dealer groups that have whole marketing departments. Drive Good becomes yours: Marketplace, ads, Google, TikTok, reviews, your website and DriveGood AI answering every buyer, run by one team. Used and independent dealers →
• Franchise dealers. Keep your manufacturer programs, your website provider and your CRM. We add Marketplace for your pre-owned vehicles, TikTok vehicle ads, Meta's Automotive Inventory Ads and AI replies, within your manufacturer's guidelines. Franchise dealers →
• RV and powersports dealers. Snowmobile buyers start looking in late summer, ATV and motorcycle buyers in late winter. We time your marketing to Quebec's seasons. RV and powersports dealers →

Where do most of your leads come from today?

• AutoHebdo, AutoTrader, Kijiji or CarGurus. Keep them. The Drive Good DMS sends your vehicles to these sites and updates every listing when a price changes or a vehicle sells. We add Facebook Marketplace, ads and DriveGood AI, so listing sites aren't your only source of buyers. See syndication →
• Facebook Marketplace. We post, renew and update your vehicles, share them in 20 local Quebec groups with video, and DriveGood AI answers every message in French or English. Facebook Marketplace →
• Your own website. We bring more buyers to it with Google vehicle ads, Facebook and Instagram ads and TikTok, and every lead lands in your DMS with its source. Dealer advertising →
• Not sure yet. The Drive Good DMS shows which channel brought each lead, so you see where your buyers really come from.

A new website, or marketing only?

Both work. Keep your current website and we run your marketing around it: Facebook Marketplace, ads, Google, TikTok, reviews and DriveGood AI. Or we build you a new one: fast, bilingual, built for Google and AI search and connected to your DMS. Either way, it's the same package, with everything included and no setup fees. Dealer websites →

Regions we serve

Montreal, Laval, Quebec City and Lévis, Longueuil and the South Shore, the Laurentides and Lanaudière, Gatineau, Sherbrooke and the Eastern Townships, Trois-Rivières, Drummondville, Saguenay and every other region of Quebec.