TikTok ads for car dealers

What we do

• TikTok vehicle adsDrive Good exclusiveSince June 2025, TikTok's Automotive Ads can promote individual vehicles from a catalog, each with its own link (TikTok for Business). We connect your vehicles and run the campaigns.
• Videos made for TikTok. DriveGood AI creates vehicle videos, so you don't need a camera crew.
• Leads in your DMS. Every inquiry from TikTok lands with the rest of your leads.

Where TikTok fits

TikTok reaches buyers before they start searching. Marketplace and Google catch them when they're ready to compare. Running all three means a buyer who saw your vehicle on TikTok finds it again on Marketplace, with the same price and the same video, and DriveGood AI answers wherever they write.

What makes a vehicle video work on TikTok

• Vertical and short. Shot for a phone screen, with the vehicle in the first second.
• The details on screen. Year, make, model, mileage and price as text, for buyers who watch with the sound off.
• A real walkaround. The outside, the inside, the screen and the trunk or the bed: what a buyer would check on the lot.
• One vehicle per video. Each ad sends buyers to that vehicle.
• The right language. French first for Quebec dealers, English or Spanish where your buyers need it.

Our guide shows how dealers use TikTok, and our blog explains how to film a walkaround with your phone.

TikTok for every kind of dealer

• Used and independent dealers. Every vehicle is one of a kind, and a video sells it faster than photos alone.
• Franchise dealers. New models get attention on TikTok, and your pre-owned vehicles get their own ads.
• RV and powersports dealers. Trips, trails and snow: TikTok is made for the lifestyle your vehicles sell. RV and powersports marketing →

Your ad budget is yours to set, and every TikTok lead lands in your DMS with its source.