Guides
Can car dealers post on Facebook Marketplace? The rules explained
Updated October 2026
In short: yes, with limits. Since January 30, 2023, a dealership's business Page can't create vehicle listings on Marketplace. Vehicles can still be listed from personal profiles, and dealers can still reach Marketplace shoppers with ads.
What changed in 2023
In October 2022, Meta announced that business Pages would no longer post vehicle listings on Marketplace. From January 30, 2023, active listings from business Pages were deleted and the Pages' vehicle tabs disappeared. Meta said dealers would still be able to reach their audience through ads (CBT News).
What dealers can still do
| Option | Free or paid | Good for |
|---|---|---|
| Listings from a personal profile | Free | Reaching local buyers who browse Marketplace |
| Meta's Automotive Inventory Ads (vehicle catalog ads) | Paid | Showing each vehicle with its price to people shopping for one (Meta) |
| Local buy-and-sell and car groups | Free | Extra reach, within each group's rules |
| Your Facebook page and Messenger | Free | Trust, reviews and conversations |
The mistakes that get dealers in trouble
- More than one account per person. Meta's terms say to "create only one account (your own)" (Meta Terms).
- Shared logins. The same terms say not to share your password or give others access to your account.
- Posting too fast. Meta restricts accounts that post "at very high frequencies," manually or automatically (Meta Transparency Center).
- Listings that don't match the vehicle. Wrong price, wrong mileage or stock photos.
How Drive Good handles Marketplace
Every vehicle goes up complete, renewed and shared in 20 groups, and DriveGood AI answers every message. See Facebook Marketplace for car dealers →
Frequently asked questions
Can my dealership Page still sell vehicles on Facebook?
Are these rules the same in Canada and the US?
Can a salesperson post vehicles from their own profile?
More guides
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