How to choose a marketing company for your car dealership in Quebec

Why the choice matters more in Quebec

A dealership in Quebec sells to buyers who expect French first, a price they can trust and a fast answer on Facebook Marketplace, often in the evening. Your ads and listings also have to follow Quebec rules that agencies from elsewhere don't always know. The right marketing company brings you buyers who visit; the wrong one brings clicks, corrections and a long contract.

10 things to check

1. Dealer experience. Ask how many dealerships they work with and which kinds: independent, franchise, RV and powersports. Dealer marketing has its own buyers, its own rules and its own seasons.
2. French first, English too. Businesses in Quebec must offer their websites in French, ads must generally be in French with the French markedly predominant, and a comment written in French must get a reply in French (Éducaloi). A company that writes in French by default saves you corrections.
3. All-in prices. For a used vehicle, the advertised price must include fees such as administration and inspection; only taxes like QST and GST can be left out (Office de la protection du consommateur). Ask how they make sure every ad, listing and post shows the right price.
4. Facebook Marketplace know-how. Many Quebec buyers shop for their next vehicle on Marketplace. Ask how they keep your vehicles visible, whether they add video, which local groups they use and who answers the messages. Our guide explains what dealers can and can't do on Marketplace.
5. How fast buyers get an answer. A buyer often messages two or three dealers at once, and the first useful answer starts the conversation. Ask who answers at 9 p.m. and on Sunday. More on response time.
6. Every channel, one team. Marketplace, Facebook and Instagram ads, Google, TikTok, reviews and your website work best together. Ask whether one team handles all of them, or whether you'll need several suppliers who don't talk to each other.
7. Who controls the ad budget. The money that goes to Meta, Google or TikTok should be yours to set. Ask how the agency's fees are kept separate from your ad spend.
8. Reporting by lead source. Clicks and views don't pay the bills. You should see which channel brought each lead, and which leads became visits and sales.
9. Your current tools. Ask whether they work with the website, DMS or CRM you already have, or whether everything has to change on day one.
10. Contract and setup fees. Ask about setup fees, the contract length and what happens if you want to stop. A company sure of its results doesn't need to lock you in.

Questions to ask in the first meeting

• Can you show me what my vehicles would look like on Marketplace and in your ads?
• Who writes my French ads, and who checks the prices?
• Who answers my buyers at night and on weekends, and in which languages?
• How will I see which channel brought each lead?
• Do I need to change my website, my DMS or my CRM?
• What does my monthly report look like?

Red flags

• Guaranteed results. Nobody can guarantee sales, rankings or a buyer's financing approval.
• English-only ads. A Quebec dealership needs its ads in French first.
• Reviews you didn't earn. Fake reviews, paid reviews or offers to remove honest reviews break Google's policies (Google).
• Prices with fees added later. They break the all-in price rule.
• No access to your results. If you can't see your leads by source, you can't judge the work.

How Drive Good answers these points

• Dealers only. 350+ dealers trust Drive Good: independent and used, franchise, and RV and powersports dealers.
• French and English. Every listing, ad and reply for Quebec starts in French. DriveGood AI answers buyers in French, English or Spanish, day or night.
• Prices you set. We write every price the way you give it to us, all fees included. You set the price and stay responsible for it.
• Every channel, one package. Facebook Marketplace with 20 local groups and video, ads on Facebook, Instagram, Google and TikTok, reputation management, your website and the Drive Good DMS, with DriveGood AI behind all of it.
• Your budget, your tools. Your ad budget is yours to set. Keep your website, DMS or CRM if you want, or use ours.
• Every lead with its source. The Drive Good DMS shows which channel brought each lead.
• No setup fees and no long-term contract. You stay because it works.
• Close to you. Our office is in Laval, and we meet dealers in person across Quebec and Ontario.

See our marketing for Quebec dealers →