How to follow up with car buyers who stop answering

Why buyers go quiet

They're busy, they're comparing, they're waiting for a payday, or they found another vehicle and forgot to say so. Silence rarely means no. A good follow-up brings back the buyers who are still shopping without bothering the ones who aren't.

The simple follow-up plan

What to say

Day 1, text: "Hi Sarah, it's Alex from the dealership. The RAV4 is still here and I can have it ready for a test drive tomorrow after 5. Would that work?"

Day 3, email: "Hi Sarah, here's a short video of the RAV4 so you can see the inside. We also just got a similar one with lower mileage, if you'd like to compare. Alex"

Day 7, text: "Hi Sarah, are you still looking for an SUV, or should I stop sending you updates? Either answer is fine!"

The last message often gets the most answers, because it's easy to reply to.

Rules that make follow-up work

• One message, one question. Easy to read, easy to answer.
• Something new every time. A video, a photo, an answer, a similar vehicle.
• The buyer's language. Write in the language they wrote in.
• Respect the no. If they say they bought elsewhere, thank them and stop.
• Respect the rules. Follow anti-spam rules for texts and emails, like Canada's CASL and, in the US, the rules on texting consumers.

Let DriveGood AI do the follow-up

DriveGood AI follows up every lead by text and email until the buyer answers, in English, French or Spanish, and hands the conversation to your team when the buyer is ready. Meet DriveGood AI →