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How to write a vehicle description that sells (with examples)
By the Drive Good team · October 2026 · 3 min read
In short: start with the vehicle and its best reason to buy, then the key features, the honest condition and one clear next step. Short sentences, real facts, no all caps.
The 5-part formula
- The first line: year, make, model, trim, mileage and what stands out.
- Why this one: one or two sentences on who it's perfect for.
- Key features: three to six that buyers actually search for.
- Condition and history: honest, with what's new and what's not perfect.
- The next step: message, call or visit, and where.
Example 1: a sedan
2020 Honda Civic EX, 74,000 km, one owner.
Easy on gas and easy to park: a great daily driver. Sunroof, heated seats, backup camera, and Apple CarPlay and Android Auto.
2.0L engine, automatic. Gray with a black interior. Two new front tires and full service records.
All fees included in the price, plus taxes. Message us to book a test drive at our dealership.
Example 2: a pickup
2019 Ford F-150 XLT SuperCrew 4x4, 98,000 km.
Ready for work and for the weekend: 2.7L EcoBoost V6, trailer tow package and a spray-in bedliner.
Remote start, backup camera, seats for five.
Inspected, with new brakes all around. Small scratch on the rear bumper (see photo 14).
All fees included in the price, plus taxes. Financing available. Send us a message or come see it at our dealership.
Example 3: a travel trailer
2018 Jayco Jay Flight bunkhouse travel trailer, 26 ft.
Room for the whole family: queen bed up front, bunks in the back and a slide-out dinette.
Power awning, outdoor shower, new battery. Stored indoors every winter.
Message us to book a visit, and ask us what it takes to tow it.
The examples show the format. Always describe the features and condition of your actual vehicle.
What to leave out
- All caps, exclamation marks and slogans
- "No lowballers" and "first come, first served"
- Long lists of option codes
- "$1," "call for price" or fees that aren't in the price
- Claims you can't prove, like "best price in town"
- Personal phone numbers
Adjust for each platform
| Platform | Length | Tip |
|---|---|---|
| Facebook Marketplace | 4 to 8 short lines | Key facts in the first line |
| Your website | Longer | Add the full feature list and the history report |
| Facebook groups | 2 to 4 lines | Follow each group's rules and link to the listing |
| Instagram or TikTok caption | 1 or 2 lines | Year, make, model, one hook and your city |
In French and Spanish
Write each language as its own text, not a word-for-word translation, and use the words local buyers use. In Quebec, your listings and website must be available in French (Éducaloi).
Write it in seconds
Try our Free AI vehicle description generator: enter the details, pick the platform and the language, and copy the result.
DriveGood AI writes a description for every vehicle you list, and posts it everywhere. Book a demo →
Frequently asked questions
How long should a vehicle description be?
Should I put the price in the description?
Can I use the same description on every vehicle?
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